Convergent Diffusion and Social Marketing Approach for Dissemination
D and/or I:
The focus on dissemination and/or implementation activities. D-only focuses on an active approach of spreading evidence-based interventions to target audience via determined channels using planned strategies. D=I, D>I, and I>D means there is some focus on both dissemination and implementation. I-only focuses on process of putting to use or integrating evidence-based interventions within a setting.
D>I 
The focus on dissemination and/or implementation activities. D-only focuses on an active approach of spreading evidence-based interventions to target audience via determined channels using planned strategies. D=I, D>I, and I>D means there is some focus on both dissemination and implementation. I-only focuses on process of putting to use or integrating evidence-based interventions within a setting.
Socio-Ecological Levels:
The level of the framework at which the model operates. Individual includes personal characteristics; Organization includes hospitals, service organizations, and factories; Community includes local government and neighborhoods; System includes hospital systems and government; Policy includes changes in policy.
The level of the framework at which the model operates. Individual includes personal characteristics; Organization includes hospitals, service organizations, and factories; Community includes local government and neighborhoods; System includes hospital systems and government; Policy includes changes in policy.
- Organization
- Community
Number of Times Cited:
The # of times the original publication for the model was cited as indicated by Google Scholar since 2016.
31
The # of times the original publication for the model was cited as indicated by Google Scholar since 2016.
Figure:
Field of Origin:
The field of study in which the model originated.
Public Health
The field of study in which the model originated.
Practitioner/Researcher:
Whether the model is for the use of practitioners and/or researchers.
Researcher and Practitioner
Whether the model is for the use of practitioners and/or researchers.
Rating:
These are ratings given by users of the site.
These are ratings given by users of the site.
Constructs:
Name of the construct developed by classifying/aligning the elements abstracted from models.
Name of the construct developed by classifying/aligning the elements abstracted from models.
Assessment Instruments:
- CFIR Interview Guide Webtool
- Context Matters Reporting Template
- FRAME-IS Adaptation Tracking Instrument
- Hall's Levels of Use Scale
- Implementation Climate Scale (ICS)
- Implementation Strategy Usability Scale
- Intervention Scalability Assessment Tool (ISAT)
- Local Wellness Policy Implementation Checklist
- Normalization Process Theory Questionnaire (NoMAD)
- PRISM Contextual Survey Instrument (PCSI)
- Partnership/Synergy Assessment Tool
- Policy Coalition Evaluation Tool (PCET)
- Program Sustainability Assessment Tool (PSAT)
- RAPICE Protocol, Activity, and Interview Prompt Guide
- RAPICE Summary Template
- Readiness Thinking Tool - Observation Guide
- Readiness Thinking Tool - Survey
- Readiness for Recovery and Resiliency - Interview Guide
- Short Program Sustainability Assessment Tool (PSAT)
- Stages of Implementation Completion (SIC)
- i-PARiHS Interview Guide
Citations:
The original publication(s) of the model.
Dearing JW. Social marketing and diffusion-based strategies for communicating with unique populations: HIV prevention in San Francisco. J Health Commun 1996;1(4):343–64.
Dearing JW, Maibach EW, Buller DB. A convergent diffusion and social marketing approach for disseminating proven approaches to physical activity promotion. Am J Prev Med 2006;31(4S):S11–S23.
The original publication(s) of the model.
Examples:
Citations of studies that have used the model as an outline for their study.
Hunter SM. Applying social marketing and diffusion of innovation theories: an analysis of the marketing and communication activities of performing arts organizations. Akron OH: University of Akron, 2007.
Citations of studies that have used the model as an outline for their study.
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