RAND Model of Persuasive Communication and Diffusion of Medical Innovation
D and/or I:
The focus on dissemination and/or implementation activities. D-only focuses on an active approach of spreading evidence-based interventions to target audience via determined channels using planned strategies. D=I, D>I, and I>D means there is some focus on both dissemination and implementation. I-only focuses on process of putting to use or integrating evidence-based interventions within a setting.
D-Only 
The focus on dissemination and/or implementation activities. D-only focuses on an active approach of spreading evidence-based interventions to target audience via determined channels using planned strategies. D=I, D>I, and I>D means there is some focus on both dissemination and implementation. I-only focuses on process of putting to use or integrating evidence-based interventions within a setting.
Socio-Ecological Levels:
The level of the framework at which the model operates. Individual includes personal characteristics; Organization includes hospitals, service organizations, and factories; Community includes local government and neighborhoods; System includes hospital systems and government; Policy includes changes in policy.
The level of the framework at which the model operates. Individual includes personal characteristics; Organization includes hospitals, service organizations, and factories; Community includes local government and neighborhoods; System includes hospital systems and government; Policy includes changes in policy.
- Individual
- Organization
- Community
Number of Times Cited:
The # of times the original publication for the model was cited as indicated by Google Scholar since 2016.
8
The # of times the original publication for the model was cited as indicated by Google Scholar since 2016.
Field of Origin:
The field of study in which the model originated.
Medical information: technology assessment
The field of study in which the model originated.
Rating:
These are ratings given by users of the site.
These are ratings given by users of the site.
Constructs:
Name of the construct developed by classifying/aligning the elements abstracted from models.
Name of the construct developed by classifying/aligning the elements abstracted from models.
Assessment Instruments:
- AHRQ Digital Health Equity Framework
- CFIR Interview Guide (Lam)
- CFIR Interview Guide (Zhao)
- CFIR Interview Guide Webtool
- Clinical Sustainability Assessment Tool (CSAT)
- Context Matters Reporting Template
- Glisson's Organizational Social Context (OSC)
- Implementation Climate Scale (ICS)
- Implementation Leadership Scale (ILS)
- Intervention Scalability Assessment Tool (ISAT)
- Iterative, Practical, Robust Implementation and Sustainability Model (iPRISM) Webtool
- Landry's Knowledge Utilization Scale among Policymakers
- Local Wellness Policy Implementation Checklist
- Normalization Process Theory Interview Guide
- Normalization Process Theory Questionnaire (NoMAD)
- PRISM Contextual Survey Instrument (PCSI)
- PRISM Interview Guide
- Partnership/Synergy Assessment Tool
- Policy Coalition Evaluation Tool (PCET)
- Program Sustainability Assessment Tool (PSAT)
- RAPICE Protocol, Activity, and Interview Prompt Guide
- RAPICE Summary Template
- Readiness Thinking Tool - Observation Guide
- Readiness Thinking Tool - Survey
- Readiness for Recovery and Resiliency - Interview Guide
- Rehabilitation Policy Questionnaire
- Research Engagement Survey Tool (REST)
- Research Engagement Survey Tool (REST) - 9 item
- Short Program Sustainability Assessment Tool (PSAT)
- Stages of Implementation Completion (SIC)
- Van Schaik's Technology Acceptance Model (TAM)
- i-PARiHS Interview Guide
Citations:
The original publication(s) of the model.
Winkler JD, Lohr KN, Brook RH. Persuasive communication and medical technology assessment. Arch Intern Med 1985;145(2):314–7.
The original publication(s) of the model.
Examples:
Citations of studies that have used the model as an outline for their study.
Williams RB. Successful computerized physician order entry system implementation. Healthcare Leadership & Management Report 2002;10(10).
Citations of studies that have used the model as an outline for their study.
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